To make this wine label appear elegant and 'aged', a textured background with soft colourings was chosen. The label has been designed to be die-cut with a ruffled edge to further enhance the aged appearance and to make this fine wine stand out from competitors in a store environment. The image contained in the circular frame is a 'water-coloured' illustration of a vineyard upon sunset. The inspiration for using this image was from the vintage's harvest season, where the warm nights and glorious sunsets resulted in superb fruits. The logo design was kept relatively plain to retain the focus on the overall label design. The entire label is designed to be printed in full colour with a 'Rust Brown' Spot Pantone Colour plus a stamped metallic gold foil.